How to make your yarn stand out from competitors… the answer is hidden in the packaging of chocolates

The quality of your yarn is the only way to attract customers?

Are you convinced that the quality of your yarn is perceived by your customer? Does it make sense to invest in a beautiful and well-designed label if yarn is the protagonist?

Keep reading and you will discover an experiment done on the packaging for the sale of chocolates;

I'm sure that after reading it you will reconsider the importance of your label.

The experiment of the International Journal of Gastronomy and Food Science concerns a group of consumers and two types of chocolates: milk and dark. The participants first tasted the dark chocolates, and then the milk ones.

And up until now there’s nothing new… but what interests us is the packaging that was used for chocolates. The sweets were in 7 packs of different colors: first chocolates divided by taste in black packaging, then in blue and green boxes and so on up to lighter colors such as pink and yellow. At the end of the tastings, the participants rated the sweets according to their preferences, pointing to the sweeter and most bitter dark and milk chocolate.

Thus, the dark chocolates in black boxes were the most bitter, while the milk chocolates in the same package were chosen as the best for quality. In yellow and pink packaging the taste of chocolate was sweeter than in the green box.

But in reality, all the dark and milk chocolates in all the boxes were the same.

The perception of taste changed according to the first impression, born from the packaging of the sweets. 

The experiment wanted to demonstrate how important the first impression is, to the point of changing the taste of identical chocolates. Just think, the taste of the sweets was affected only by the color. Imagine the power a custom yarn label could have!

Your yarn may be the best in the world, but how does a potential customers perceive its quality if they’ve never tried your skein before?

The answer is: with the label! A quality paper, a particular shape and a memorable design will make your yarns unique and unforgettable.

As Oscar Wilde said: "There is no second chance to make a good first impression”.

At this point you have three different choices.

You can keep believing that your customers doesn't care about your label.

You could also print “do it yourself” labels at home or in a simple print shop, with the risk of being another anonymous producer among many others.

Then the last option is to rely on a specialized printing house, which will transform your label from a simple anonymous band to a magnet to attract potential customers.

 

If the history of chocolates has convinced you completely and you no longer want to waste time, ask us for a free quote.

Click here and fill out the form or write us on email: info@myballband.com

And remember, a beautiful label is your best business card!


Hank, cake, ball, skein or cone… Which do you choose?

Today we speak about the most common forms of knitting yarns and the labels to match for each shape. To simplify, we commonly use the words ball or skein; actually each form has its own specific name.

 

Ball

This is a common  and perhaps the most comfortable shape of yarn, both for knitting and crochet. The ball can be wound by hand or wound on the spinning wheel.

The right label to hold the ball can be wrapped with a double-pointed or single-pointed band.

 

Hank

Before using a hank of yarn, you need to make it into a ball. You can use a ball winder or, if you don’t have one, just use your arms. Working the hank in its original form you risk tangling the threads.

The right label for the hank is a tag or a band.

 

Cake

If you use an electric ball-winder from a hanked yarn you get a cake. It is a kind of high ball with a flat top and bottom. The name derives from its shape similar to a cake.

The right label for this form of yarn is a band.

 

Bullet skein

The mix between the skein and ball is a bullet skein. It is the classic and known form. In this case, the yarn can be pulled both from the outside and from the inside.

The right label for this ball is a band.

 

Cone

In this case the yarn is wrapped in a cone of plastic or rigid cardboard. On the market there are cones with different types of yarn, such as cotton, wool, polyester or mixed. The cone usually fits over the bobbin holder of knitting or weaving machines, but can also be used for hand knitting yarns.

The label for this shape is a curved band.

 

At My BallBand, we print any type of label for every shape of your yarn. Follow us on our social networks Instagram and Facebook to know more and to be always updated.

 


Paper made from recycled coffee cups

Disposable paper cups are becoming more and more popular. Dynamic and fast-paced city life doesn’t always allow you to relax at the bar, so takeaway coffee is served in paper cups. Coffee on the go is more popular than ever and has become a trend in many countries.

But what happens with all these used cups? Today we discover how is created a fantastic paper for your yarn labels, by recycling coffee cups.

Tazzina is an eco-friendly paper inspired by our environment.

It was created thanks to the recovery of disposable paper coffee cups destined for landfill, to become a beautiful recycled paper.

To produce Tazzina paper is used CupCycling technology, which separates the plastic, that prevents the cup from getting soaked, from other paper waste.

In this way 95% of the waste from each cup is reconverted into paper fiber.

The remaining 5% of waste – which is plastic – is used for energy recovery in the production of recycled paper.

The Tazzina paper is available in ten colors and two weights (130 gr. and 380 gr.), and is suitable for any type of your yarn labels.

 

Conscious consumption must be preceded by conscious production.

We at My BallBand reduce our environmental impact by collaborating with paper mills that transform waste into beautiful eco-friendly papers.

Try them too!


How to read yarn label

How to read yarn label

You already know that yarn label is very important for a yarn seller and play a significant role in product branding. But it is also very important for knitters. And now we will find what is written in yarn label and how to read it.

Reading the yarn label will help you to find out the 8 main points of information about the yarn:

  1. Brand name and yarn name
  2. Fiber content: wool, cotton, viscosa, mixed fibers
  3. Yarn weightand length: 50g/150meters
  4. Gauge information: how many rows and stitches in a 4×4 inch (10cmx10cm) square
  5. Recommended needle/hook size suitable to use with this yarn weight
  6. Color name and dye lot
  7. Laundry care: hand washes only etc.
  8. Place of production and website.

 

1. Brand name and yarn name
The yarn brand and yarn name are usually at the top of the label. This information tells you the name of the company that made the yarn and the name of a specific yarn article. You should keep this information in case you need to restock or use the same yarn for any other projects.

2. Fiber content
Here you will find what the fibers are made of, it can be 100% wool, cashmere or mixed fibers.

3. Yarn weightand length
Usually the yarn weight is shown in grams. The length of the yarn can vary from 40 meters up to 600 meters. This is probably one of the most important reasons to read the label. You will find out how much yarn is actually in the skein.

4. Gauge information
Gauge information shows how many stitches and rows you need to use and suggests the size of the needles. This information gives you an idea of what the final knitted fabric will look like.

5. Recommended needle/hook size
The recommended knitting needles and/or crochet hooks can typically be found inside the square that tells you the gauge of the yarn. Inside the squares, you’ll see some numbers and letters that indicate the recommended size of knitting needles or crochet hook to use with this particular yarn.

6. Color name and dye lot
Each label has name and dye lot number that indicate what color your skein is, and both are equally important. Yarn is typically dyed in batches, the dye lot is the number assigned to a batch of yarn. It’s better to make sure all of the yarn you buy is the same dye lot all with the same dye lot number – because if you get a different dye lot there will be a slight variation in the color.

7. Laundry care
Last but not least, the yarn label will also include washing instructions. It’s important to know how to wash and dry your finished project. You will normally see the standard laundry care symbols.

8. Place of production and website
On some yarn labels you will find the address and website of the manufacturer.

 

Yarn label contains a lot of important information! It will be difficult at first, but once you get used to the yarn label symbols and terms, you’ll be able to read them easily and be ready to make a decision about which yarn to buy for your next knitting project.

Hope this helps!
Happy label reading!